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Is Google SEO Gaslighting the Internet?
Leaked documents provide a glimpse into the inner workings of Google Search—and contradict the company’s public claims.
HouseFresh reviews previously ranked highly on Google searches for air purifiers, but lately its articles have been buried below recommendations from brand-name publications— Better Homes and Gardens, People, Architectural Digest(which is owned by Condé Nast, the parent company of The New Yorker). HouseFresh followed Google’s guidelines for search-engine optimization, or S.E.O.s— the company suggests that Web sites “provide original information” and demonstrate “experience, expertise, authoritativeness, and trustworthiness”—but this no longer seemed to have any effect. Google’s recently launched Gemini products aspire to answer queries within the browser, so that a user doesn’t have to visit any external Web sites at all; this model seems highly likely to further decrease search traffic.
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