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Is tennis the sport of the future?
Data licensing, sports gambling, and foreign investment — how big of a swing is tennis willing to take?
Bright white lasers illuminated the lines of the court before the screen at the other end of the stadium opened up to reveal a player tunnel, from which Shelbayh emerged, looking awkward and confused as spotlights swirled around him and the volume of the music rose once again. Every time Coco Gauff swings her racket, it becomes a data point for a system that eventually turns into an opportunity for a new gambler, making a number of entities very wealthy in the process and, according to the organizing bodies of the sport, ensuring a future full of engaged tennis fans. Saudi Arabia is in a moment of controversial reinvention, using the great wealth of its Public Investment Fund to diversify its revenue streams from oil, wracked with the existential anxiety that the world’s energy consumption will move away from fossil fuels, from which the country makes 40 percent of its GDP.
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