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Israel pumps millions into a disinformation campaign to deny Gaza starvation
An investigation found that in the last month, videos showing Gaza’s markets garnered over 30 million views, driven not organically but through paid promotion.
According to a joint investigation by Eurovision, Israel’s Exemption Committee in June approved an application by state-run ad agency Lapam to run public information (disinformation) campaigns worth $50 million with Google, X, and French and Israeli platforms Outbrain and Teads. Documents from 2018 to July 2025, revealed by the investigation, show that Lapam uses Google and Meta ad platforms to promote Israeli government narratives and counter critics of Tel Aviv’s policies and military offensives through paid campaigns. The same day the IPC released its initial assessment, Lapam launched a multilingual video ad campaign on the Israeli Foreign Ministry’s YouTube channel showing busy markets and open restaurants in Gaza.
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