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It doesn’t matter how many Vision Pro headsets Apple sells
This week, there was a lot of back and forth about Apple Vision Pro production numbers. Here's why they don't matter.
Naturally, this incited a lot of panic and hand-wringing among Apple enthusiasts who feared that the headset that was supposed to change VR forever might not have the staying power they expected. But if we go back even further to last July, the Financial Times cited two people who said Apple only asked its supplier to make fewer than 400,000 units in 2024 while other sources put that number closer to 150,000. Regardless, trying to predict the exact number of devices to make is extremely tricky, especially for an attention-grabbing and innovative product that has been the subject of rumors dating back to 2015(and even before that, according to some very early patent applications).
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