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It's not just a game. Your Pokemon Go player data is training AI map models.

Niantic's geospatial model is using geolocation data from scans players submit of real-world locations while playing the company's mobile games.

Companies looking for more ways to utilize customer data is becoming the "new normal," Anton Dahbura, the executive director of the Information Security Institute at Johns Hopkins University, told USA TODAY. Niantic said the data is unique since it is taken from a "pedestrian perspective," unlike other mapping systems that rely on images captured by vehicles and may not include places inaccessible to cars. Niantic has a separate privacy policy for children who play the developer's games, and a portal where parents can set up and manage their child's profile.

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