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It’s not just you: Amazon’s shopping app is trying a different look

The redesigned homepage aims to improve product recs.

Today’s change just builds on that formula with bigger, brighter graphics, more dynamic product curations and groupings, and an increased emphasis on horizontal scrolling for the various collections and sub-hubs you’ll find. Sports fans may see a Thursday Night Football ad alongside a refill of their favorite pre-workout, for example, while parents may see toys, children’s books, and perhaps the new colorific Kindle while being tempted by a sale on diapers. Amazon is hopeful the coming changes will improve on that and ultimately put more products in front of you that are relevant to your taste and needs — and perhaps tempt a little more money out of your wallet along the way.

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