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It’s Time to Kill Siri

After almost 10 years, Google Assistant was recently axed in favor of Gemini. Siri gets a bad rap—now is the time for Apple to make a change too.

Siri got a new look and an integration with ChatGPT, but its ability to understand your personal context via emails, messages, notes, and calendar was “indefinitely” delayed earlier this year as Apple is reportedly facing several challenges. It can rummage through your emails to find the location of your kid's soccer match, parse through large documents, and when paired with a camera-enabled device, can understand what you're seeing and offer help. With a massive marketing push to put Apple Intelligence in everyone's mind ( maybe a regretful move), it would have been a great opportunity to wow users with a much-improved Siri.

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