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ITV has a smash-hit Hell's Kitchen game with 20m players, but it's on Roblox
Competitive ITV show Hell's Kitchen is now an experience in Roblox with Gordon Ramsay at the fore.
Competitive ITV show Hell's Kitchen is now blowing up as an experience in Roblox, with a cartoony version of Gordon Ramsay at the fore. Watch on YouTube"By blending the unique essence of Hell’s Kitchen with the immersive possibilities of Roblox, we're offering players a fresh way to engage with the brand and create their own culinary adventures," claimed Ashley Lewis, boss of the experience's developer Metavision. In July of last year, it was revealed that Roblox itself had reported 13,316 instances of child exploitation in 2023, and that more than two dozen people had been arrested for abusing minors following contact in-game.
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