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J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here.  Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Obsess is announcing that it partnered with the fashion brand J.Crew, cosmetics firm Mytheresa and luxury […]

Apply to speak here “The J.Crew Virtual Closet is a first for the fashion industry—leveraging Apple’s newest technology to immerse shoppers in a hyper-realistic styling experience with our brand,” said Halsey Anderson, vice president of marketing at J.Crew, in a statement. Apple Vision ProIn visionOS, J.Crew Virtual Closet users can explore a curated selection of the brand’s products while also being able to examine the texture and quality of the materials at higher magnification than ever before. Through the app, users can use intuitive hand and eye movements to browse a selection of J.Crew items, and mix and match pieces in order to create an ideal outfit for any occasion and see how it looks on their personal in-app mannequin.

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