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Jabra announces exciting product updates, then kills its most popular earbuds

Parent company GN says "Good night" to Jabra Elite earbuds.

In a press release, Peter Karlstromer, CEO of GN Store Nord, said that the company “cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses.” One of the only ones that have made that promise and come close to offering the quality of Jabra’s Elite series is Anker’s Soundcore brand, though their noise canceling and sound signature aren’t quite as robust. However, with the race to lossless audio going full throttle and LC3 promising broadcast capabilities that will make Bluetooth connectivity publicly accessible in a profound way, GN’s In-N-Out burger-style formula of sticking only to what they do best and thriving in that space looks like it wasn’t going to work as well for them as it does for the highly lauded burger franchise.

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