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Jabra kills off its consumer earbuds after launching new Elite models

The new Elite 10 and Elite 8 Active earbuds are a final farewell.

Jabra’s parent company GN announced that it’s winding down its Elite and Talk audio product ranges in order to “increase focus and resources on more attractive parts” of its business, citing the rising costs of competition. “The markets have changed over time, and it is today our assessment that we cannot generate a fair return on investment compared to the many other opportunities we have within our Hearing, Enterprise, and Gaming businesses,” said GN CEO Peter Karlstromer. The departure for Talk — a dated-looking lineup of over-the-ear mono Bluetooth headphones — isn’t surprising given the decline in that category, but Jabra’s Elite range of wireless earbuds have been generally well received since launching in 2016.

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