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Jabra’s earbuds are going away, but the impact they made isn’t

The end was inevitable, but Jabra made an outsize dent.

Now, just a couple weeks later, GN is acknowledging that “markets have changed” and trying to compete with Apple, Samsung, Sony, and countless other earbud brands is no longer worth the cost. The peak for Jabra was really in that Elite 65t / 75t era between 2018 and 2020, when heavyweights like Sony and Samsung were still finding their footing with true wireless buds and before a raft of other competition got into the ring. Sure, it was stuffed to the gills with features that some people probably didn’t even know were there — like white noise and nature soundscapes — but it always worked reliably when it came to adjusting EQ or updating the earbuds’ firmware.

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