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Jace Hall wants to talk about how to celebrate gamers and their big achievements


Jace Hall, the CEO of Twin Galaxies, has a big idea to bring attention to gamers and their achievements.

At Twin Galaxies, in partnership with a startup called Thece, he will help non-gaming brands build games that celebrate and reward ordinary gamers who excel at something that is almost like a hobby. We chatted and he convinced me to let him come speak about it at our GamesBeat Summit 2024 event, which takes place Monday and Tuesday at the Marina del Rey Marriott in Los Angeles. They’re trying to demonstrate the power of this idea with a simple contest where participants can win free Miracle-Gro Organic Raised Bed & Garden Soil and bring virtual farms to life.

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