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Jaguar is now JaGUar
Jaguar’s rebranding is, uh, different.
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch in 2026. While at a press event, McGovern told journalists his team had “not been sniffing the white stuff — this is real,” according to Car Dealer Magazine. Jaguar is taking the “contemporary” quite literally as it props its transformed brand that’s “defined by exuberant modernism” against Pop Art era-inspired advertising featuring very serious (or sad?)
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