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Jaguar Type 00 EV: Price, Specs, Availability
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.
One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in bright couture emerging from a yellow escalator into a lilac lunar landscape, it didn’t even hint at a car. "We have not been sniffing the white stuff," McGovern assured a small group of press, including WIRED, invited to see the Type 00 under embargo and in the strictest secrecy at the company's Gaydon HQ in the English Midlands a few weeks in advance of its public debut in Miami. But there is also some classic concept-car vaporware here that is unlikely ever to see the road, such as the brass, alabaster, and travertine “totems” that are stored behind a powered hatch in the body side and can be inserted into a slot in the cabin to alter everything from lighting to scent, “inviting users to reflect and to appreciate simple sensations” when they probably just want to get to the airport on time.
Or read this on Wired
