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James Bond in Battle To Keep Hold of 007 Super Spy's Name
The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy's name, after a Dubai-based property developer filed claims in the UK and Europe that they are not using the trademark across a range of goods and services. From a report: The Austrian...
The owners of the multibillion-pound James Bond franchise are embroiled in a fight to keep control of the super spy's name, after a Dubai-based property developer filed claims in the UK and Europe that they are not using the trademark across a range of goods and services. From a report: The Austrian businessman Josef Kleindienst, who is building a $5 billion luxury resort complex called the Heart of Europe on six human-made islands just off the coast of Dubai, has filed a slew of what are known officially as "cancellation actions based on non-use" targeting the James Bond name. Under UK and EU law, if a name is trademarked against certain goods and services but the owner does not commercially exploit it in these areas for a period of at least five years then a challenge to revoke ownership of the name can be made.
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