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James McAvoy and Tom Brady fall for 'Goodbye Meta AI' hoax

More than 600,000 people have shared a message falsely denying Meta the right to use their images to train AI.

More than 600,000 people, including many celebrities, have fallen for a hoax claiming to deny Facebook and Instagram owner Meta the right to use their images for training artificial intelligence (AI). Film stars James McAvoy and Ashley Tisdale, as well as former NFL player Tom Brady, are among those who re-shared the fake "Goodbye Meta AI" message on Instagram stories. But it was not until this week - when large celebrity accounts began to share the post - that the craze took hold, with Google Trends displaying a steep spike in searches for the phrase "Goodbye Meta AI" after 24 September.

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