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Jamie Lee Curtis publicly shamed Mark Zuckerberg to remove a deepfaked ad
Jamie Lee Curtis is the latest celebrity to call attention to scam ads on Facebook and Instagram that use AI-manipulated video to hawk sketchy products.
"My name is Jamie Lee Curtis and I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bullshit that I didn't authorize, agree to or endorse," she wrote. Earlier this year, Engadget reported that dozens of Facebook pages were using AI tech to manipulate videos of Elon Musk and other celebrities in order to promote fake cures for diabetes. The company said last year it was cracking down on "celeb bait" scams, but hasn't disclosed how many celebrities or public figures are participating in the program which relies on facial recognition technology.
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