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Japan readies antitrust action against Google over search ads
Regulator expected to accept voluntary improvement plan in case involving Yahoo tie-up
TOKYO -- Japan's antitrust watchdog is planning to push Google to voluntarily reform its business practices over alleged unfair restrictions on a search advertising partnership with Yahoo, Nikkei has learned. The Japan Fair Trade Commission has been investigating the Alphabet unit over keyword-targeted search ad technology it provides to Yahoo, now a subsidiary of Line operator LY Corp., according to a source familiar with the situation.Google is believed to have alreadysubmitted an improvement plan to prevent the problem from happening again, which the agency is expected to soon accept. ArrowArtboardCreated with Sketch.ArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
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