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Japan wants to drive VTuber craze globally as South Korea breathes down its neck


The virtual YouTubers are gaining worldwide fans, with sold-out concerts and a predicted US$4 billion market by 2030.

Fans waved glow sticks at an animated character on stage, having packed a sold-out Hollywood concert hall to see their virtual idol perform – showcasing the global ambitions of Japan ’s “VTuber” subculture. Platforms like Netflix have helped take Japanese anime mainstream – and Calliope’s Tokyo-based talent agency wants its roster of virtual YouTubers, or VTubers, to be the country’s next big cultural export. The actors behind VTubers use motion capture techniques to communicate directly online with fans, who can pay to highlight their comments to the character and other viewers.

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