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Japan's Kojima, with its proud Jeans St, draws fans of vintage, deep-blue denim


Denim — that All-American fabric — is all about being Japanese in the town of Kojima. The town's main road is named Jeans Street, with real pairs of pants flapping like flags overhead.

2 of 19 | Weaving craftsman Shigeru Uchida examines the evenness of the fabric being woven by the old power looms at Momotaro Jeans in Kojima, Okayama prefecture, Japan, on Sept. 4, 2024. 5 of 19 | Yoshiharu Okamoto, a dyer at Momotaro Jeans, demonstrates dyeing yarn in indigo for making denim in Kojima, Okayama prefecture, western Japan, on Sept. 4, 2024. Yoshiharu Okamoto, a dyer at Momotaro Jeans, demonstrates dyeing yarn in indigo for making denim in Kojima, Okayama prefecture, western Japan, on Sept. 4, 2024.

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