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Jeopardy’s most controversial moment was years in the making
What was Watson?
Ferrucci, who had officially signed on as the head of the Watson project, and two members of IBM’s marketing staff flew to Los Angeles, where they met with Friedman and Rocky Schmidt, another longtime producer, and toured Jeopardy! ’s and IBM’s leadership on hand and the PBS documentary crew filming, Watson responded to a prompt asking for the German word for “no”— nein —with a bit of creativity that likely wouldn’t be well received during your grandmother’s 7 p.m. game show hour: “fuck.” alumni started coming in, the champs embraced the challenge with the kind of nerdy defensiveness for humankind that you might expect from the trivia elite: Ferrucci recalls that one player turned up in a John Henry T-shirt.
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