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Jike: The obscure social media app beloved by China's tech scene
Jike might be the most important social network in Chinese tech.
But instead of announcing the news on China’s most popular microblogging site Weibo or its ubiquitous messaging app WeChat, he published a post on Jike — a niche social media platform little known to most Chinese internet users, but beloved among tech workers, investors, and industry experts. It combines the timely discourse of Twitter and the interest-based communities of Reddit: On the Jike app, users can follow each other and join discussion “circles”’ centered around specific topics (popular ones include “AI Exploration Club,” “Reality Show Lovers,” and “A Regular Day as a Product Manager”). Unlike most platforms today, Jike does not use in-app ads to lure users or algorithms to push content, but encourages active engagement through carefully curated topics and in-depth discussions across the app.
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