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Joby Aviation to buy Blade Air Mobility’s rideshare business


Joby is buying the Blade brand and the company's passenger business, which includes operations in the United States and Europe, for as much as $125 million.

Joby Aviation founder and CEO JoeBen Bevirt described the deal as a “strategically important” acquisition that will support its launch of its commercial operations in Dubai and subsequent global rollout. Joby, founded in 2009 by Bevirt, has been working for more than a decade to develop, certify and produce an electric vertical take off and landing (eVTOL) aircraft for commercial taxi service in cities. Toyota-backed Joby went public in 2021 through a merger with Reinvent Technology Partners, a special purpose acquisition company backed by LinkedIn co-founder Reid Hoffman and Zynga founder Mark Pincus.

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