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Joco almost died at launch. Now, it's a lifeline for e-bike delivery riders
On a September morning in 2024, two Jonathan Cohens — one from the Rockaways in Queens, the other from London — stood in an empty 15,000-square-foot
The two paced the cavernous lot, interrupting each other like a married couple telling a story to friends as they set the scene of a place that would be as much about utility as community: A mechanic workshop towards the back, several rooms with charging cabinets so riders could swap out e-bike batteries, docking stations, two bathrooms. The concept of providing gig workers with a pit stop — a place to use the bathroom, charge their phones, and even pray — isn’t new to Joco, which already offers this service in partnership with Grubhub at two locations in Alphabet City and Midtown West. Image Credits: Rebecca BellanJoco — named after its two co-founders, who met atColumbia Business School in 2017 — launched in 2021 in NYC with a mission to compete against Lyft-owned Citi Bike with shared, docked e-bikes.
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