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John Oliver Set Up a Guide to Make Your Data Less Valuable to Mark Zuckerberg | It's one time it's okay to cheapen yourself.


It's one time it's okay to cheapen yourself.

Oliver covered a lot of ground over the course of the segment, ranging from how Facebook contributed to a genocide in Myanmar to election misinformation—all while sprinkling in his standard tangential asides and analogies, like saying Zuckerberg looks like “Eddie Redmayne was cast to play Ice Cube” and “white Macklemore.” Meta generates 98% of its revenue through advertising, driven by its powerful ad platform that allows companies to micro-target people based on massive troves of data collected by tracking you and your online activity. The guides are pretty standard fare if you’re privacy-minded—but it’s useful for Oliver to point his audience of millions to these tools, which include advising people to adopt a privacy-focused web browser like Firefox and install Privacy Badger, an extension that blocks third-party advertisers from tracking your activity.

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