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Jonah Peretti helped shaped digital media — can he do it again?

Jonah Peretti’s career to date has been defined by constant reinvention. As the founder and CEO of BuzzFeed, Peretti has been at the forefront of digital

But as the company grows older, one question lingers: Has Peretti’s relentless drive for innovation made him too entrepreneurial to lead BuzzFeed to long-term stability? It’s also pouring some of its resources into a product in development called BF Island, a social network that aims to merge AI with content creation to “spread joy and enable playful creative expression.” So he told Axios last month, anyway. The media industry has long favored stability, but Peretti isn’t wrong to believe the current wave of generative AI is revolutionizing how people create and share content.

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