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Jony Ive Still Asks 'What Would Steve Do?' Despite Jobs' Warning
Former Apple design chief Sir Jony Ive says he still frequently asks himself "What would Steve do?" – despite Jobs specifically requesting...
Speaking on BBC Radio 4's Desert Island Discs, Ive shared that Jobs had directly told him before his death in 2011: "I really don't want you to be thinking 'Well, what would Steve do?'" The British-born designer, who moved from Essex to San Francisco in 1992 to join Apple, noted that Jobs immediately understood his vision when he returned to the then-struggling company five years later. Among Ive's musical choices on the long-running BBC radio show were "Don't You (Forget About Me)" by Simple Minds and part of the soundtrack from the Disney Pixar robot movie Wall-E.(Via The Guardian.)
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