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Jony Ive’s LoveFrom helped design Rivian’s first electric bike
Lovefrom, the creative firm founded by former Apple chief designer Jony Ive, played a role in the development of Rivian’s first electric bike, according to multiple sources who spoke to TechCrunch.
For about 18 months, a handful of LoveFrom staff worked alongside Rivian’s design team and engineers within a skunkworks program led by Specialized’s former chief product and technology officer Chris Yu. Rivian’s skunkworks program, which eventually grew to a team of about 70 people hailing from Apple, Google, Specialized, Tesla, REI Co-Op, spun out earlier this year with a new name and $105 million in funding from Eclipse Ventures. He previously worked at The Verge, where he also covered consumer technology, hosted many short- and long-form videos, performed product and editorial photography, and once nearly passed out in a Red Bull Air Race plane.
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