Get the latest tech news
JPMorgan Chase is about to let advertisers target customers based on their spending
Chase Media Solutions will allow advertisers to market to Chase bank customers based on first-party financial data
Through the newly minted Chase Media Solutions, businesses will be able to target users with personalized offers and provide incentives to customers, like cash back, the New York-based bank said Wednesday. Chase is joining the ranks of other major players in retail media, including Amazon Advertising, Walmart Connect, as well as lesser known platforms offered by Home Depot and Best Buy. The bank said it piloted the platform in 30-day campaigns for Air Canada, Blue Bottle, Whataburger and Solo Stove, and saw “significant traction” in driving sales and new customer growth.
Or read this on r/technology