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Julie Bornstein’s Daydream is releasing an AI-powered chatbot for fashion-related shopping
Ecommerce veteran Julie Bornstein's startup Daydream is releasing its AI-powered chatbot for shopping with a focus on fashion.
You can type a query like “I want a dress to wear to the wedding this summer in Paris” or upload an image and add more context through text to search for a clothing item. She said that traditional search only showed shoppers items based on tags matching their keywords, which doesn’t work in today’s world, where customers are asking longer queries. While Daydream’s team has years of e-commerce experience and focuses on fashion, startups like Deft and Cherry are also building multimodal search for shopping.
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