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Justin Kan’s Stash gives game devs a platform for alternative web shops
Fractal has launched its Stash as a platform to create direct-to-consumer (D2C) web shops for game developers.
Kan said the gaming industry is witnessing a significant shift towards D2C models due to mounting anti-competitive regulations targeting major platforms like Apple and Google, coupled with challenges in user acquisition. The court held that developers like Epic could steer their customers to alternative stores on the web where consumers could pay lower prices and skip the 30% royalty payment to Apple. Focused on creating a smooth and compelling user experience, Stash borrows ecommerce features from successful industries, simplifies account linking, and enhances store browsing.
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