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Kai Cenat’s Elden Ring run boosts Twitch viewership before DLC | StreamElements
Twitch's viewership sees minor declines according to StreamElements, while Kai Cenat's Elden Ring marathon showed the power of top creators.
Similarly, Apex Legends reclaimed a spot in the Twitch top 10 thanks to its new competitive season and a major content update. “Kai Cenat’s marathon playthrough of Elden Ring helped propel it into the top 10 and highlighted the significant influence and power that individual streamers can have on a game’s popularity. Additionally, nearly all of Tarik’s viewership came from his broadcasts of the Valorant Campions Tour and Jynxzi saw major gains from Rainbow Six Siege esports.
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