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Khloé Kardashian and Kris Jenner are raising money for a new consumer startup


Khloe Kardashian and Kris Jenner are looking to raise $10 million for a new business called Khloud, according to an SEC filing.  Per the filing,

Michael Kives, the other co-founder of K5, is also listed as being affiliated with Khloud, which perhaps is not surprising as he has close ties to the Kardashian-Jenner family, including helping Kendall Jenner launch her 818 Tequila line, as reported by the Wall Street Journal. He also made headlines last year for his ties to Sam Bankman-Fried, who invested $700 million in K5 before the crypto founder’s arrest, the New York Times reported. The outlet called Kives “ super connected,” since he introduced Bankman-Fried to Hollywood power players like Katy Perry and President Bill Clinton.

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