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Khloe Kardashian launches consumer brand backed by Serena Ventures, WME
Khloe Kardashian has formerly launched her new food company, Khloud, and its first product, a protein popcorn, set to hit Target starting April 29th.
Back in December, TechCrunch reported that Kardashian and her mother, Kris Jenner, were looking to raise at least $10 million for a business called Khloud. Jessica Bixby, an associate partner at K5 Global, which invested in the brand, said that it went on to raise an “oversubscribed $12 million round.” Kardashian says the mission of her snack brand is to offer more nutritious alternatives made from “clean” ingredients.
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