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Kickstarter launches preorders for completed campaigns

Once a Kickstarter campaign is complete, you need to turn to a creator's own page to pre-order the products -- that is, until now. Today, Kickstarter

It calls the feature “Late pledges,” and the platform says it’s planning to make it available to all creators ‘soon.’ Those following the industry will probably meet the announcement with an eyeroll and a ‘welcome to the club,’ as Indiegogo launched its equivalent – InDemand – almost a decade ago. Continuing to take pre-orders at that stage could represent a risk: managing an increased volume of backers, fulfilling rewards, and potentially affecting the initial urgency that drives many crowdfunding campaigns. The evolution of this feature could lead to broader changes in Kickstarter’s strategy, emphasizing long-term creator-backer relationships and expanding support tools for creators.

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