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Kids’ Cartoons Get a Free Pass From YouTube’s Deepfake Disclosure Rules


YouTube now requires a label for some generative AI content. Animations made for kids are exempt.

WIRED recently reported on the rise of YouTube channels targeting children that appear to use AI video-generation tools to produce shoddy videos featuring generic 3D animations and off-kilter iterations of popular nursery rhymes. In 2023, the BBC investigated a wave of videos targeting older children that used AI tools to push pseudoscience and conspiracy theories, including climate change denialism. But many parents simply use the main YouTube app to cue up content for their kids, relying on eyeballing video titles, listings, and thumbnail images to judge what is suitable.

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