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Killing the Middlemen in the Rideshare Industry
An organizer explains how to make drivers cooperatives a reality.
Over the years that followed, about 12,000 drivers signed up with the co-op, and we built a new platform that comes close to Uber and Lyft in terms of scalability and functionality (we got access to some really great APIs from Google in fact, and use basically the same back-end as larger rideshare players, which is awesome), so at this point, we're primed for a fresh marketing effort in New York– or, as it turns out, in Minneapolis. Minnesota has an amazing history, from Finnish socialists starting cooperatives and unions in the Iron Range in the early 20th century, to the 1934 Teamsters' Strike which paved the way to passage of the National Labor Relations Act, to the racial justice movement of 2020. How Things Work: The cooperative model seems to make so much sense in the rideshare industry, since by eliminating the skim of the companies you can theoretically put more money in the pockets of drivers, even without raising prices for riders.
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