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Klarna introduces $7.99 ‘Klarna Plus’ subscription plan as it approaches an IPO
Swedish fintech company Klarna announced today its first subscription plan, “Klarna Plus,” for $7.99 per month, featuring benefits like no added service Klarna announced today its first subscription plan, “Klarna Plus,” for $7.99 per month.
“Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model,” said David Sandstrom, Chief Marketing Officer, in a statement. “Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal U.S. consumers, while also further diversifying a portfolio of payment and shopping solutions.” The company is likely entering the subscription market to bolster recurring revenue ahead of an anticipated initial public offering (IPO).
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