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Kleiner Perkins-backed voice AI startup Keplar aims to replace traditional market research
The two-year-old startup raised a $3.2 million seed round led by Kleiner Perkins.
For decades, Fortune 500 companies had to hire market research firms to get meaningful insights into customer satisfaction. The duo spoke with market researchers and brand managers and realized that the tools these professionals rely on — written surveys and interviews conducted by humans — can now be replaced by conversational AI. The results of AI conversations are then packaged into reports and PowerPoint presentations, similar to those traditionally provided by human market researchers.
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