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Knock takes the pain out of building notification workflows


Notifications may seem like a solved problem. You're probably getting more than you want already, after all. The two founders of Knock, Sam Seely and

The two founders of Knock, Sam Seely and Chris Bell, argue that while a lot of companies have solved the “last-mile delivery problem,” there is more work to be done. Seely and Bell told me that they went back to the drawing board to see what a modern notification system would look like and what the primitives would be that they needed to build. One interesting aspect of the Knock tech stack: it’s written in the Elixir language, which isn’t exactly mainstream.

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