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Kroger and Walmart Deny 'Surge Pricing' After Adopting Digital Price Tags


An anonymous reader shares a report: Members of Congress are raising the alarm about new technology at supermarkets: They say Kroger and other major grocery stores are implementing digital price tags that could allow for dynamic pricing, meaning the sticker price on items like eggs and milk could ch...

They also claim data from facial recognition technology at Kroger could be considered in pricing decisions. Kroger denied the claims, saying it has no plans to implement dynamic pricing or use facial recognition software. Still, data privacy experts have concerns about new technology being implemented at grocery stores broadly.

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