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Kroger is partnering with Microsoft on a plan to stick cameras on its digital displays, which will used facial recognition tools to “exploit sensitive customer data” and craft personalized offers. (Creepy!)

There’s nothing new about surge pricing, or “dynamic pricing” as industry proponents call it.

Kroger is partnering with Microsoft on a plan to stick cameras on its digital displays, which will use d facial recognition tools to “exploit sensitive customer data” and craft personalized offers. But extracting a short-term profit with creepy AI that knows your specific, individual buying history — like the kind Starbucks used recently on my colleague Elisabeth Buchwald — isn’t worth it if they anger their customer base. For example, a store can create instant, automatic discounts on milk or yogurt so that the price goes down the closer it gets to its expiration date, helping avoid the kind of food waste that’s both expensive for businesses and bad for the environment.

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