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Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo...
As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were likely "too optimistic," and in January, he was even more explicit and said that the appeal of Apple Intelligence had "significantly declined" because of the delay between when Apple showed off Apple Intelligence features in June and when they launched starting in October. Apple last week said that Siri personal context and App Intents are being pushed back until the "coming year," and it doesn't seem like the company expected such a critical reaction from the tech community and its customers. Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg.
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