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Kuo: iPhone 16 sales demand expected to be mostly flat compared to iPhone 15


Supply-chain analyst Ming-Chi Kuo this morning posted his latest estimates for iPhone 16 shipments, ahead of Apple’s event later today...

As Apple tries to order what it will sell, this indicates that the company is not anticipating a huge jump in customer demand for the new phones. Rather than representing a demand-driven boost, this is merely because the 5x zoom lens had lower yields initially when it was introduced for the Pro Max in 2023. Counting the totals of all models, Kuo says Apple will be preparing 15-17 million phones for the preorder launch period.

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