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L’Oréal’s futuristic hairdryer uses infrared light for smoother, more hydrated hair


No heat coils here.

L’Oréal has been a staple of CES for years, showing up with surprising twists on beauty products like a wearable UV sensor, a lipstick printer, and an AR-powered brow applicator. Meanwhile, Dyson’s Supersonic hairdryer mostly uses a powerful motor and clever ergonomic design to maximize airflow while also reducing heat. Of course, we’ll have to test it out to see how those claims translate in real life, but I’m curious to get my hands on the AirLight Pro on the show floor later this week.

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hydrated hair

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infrared light

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L’Oréal