Get the latest tech news

Labubu could make $1B this year

The plush monster toy Labubu has already generated more than $650 million in 2025 for Pop Mart.

This week, Labubu-maker Pop Mart released its financial results for the first half of 2025, giving the public more insight into just how rabid the world is for this plush monster toy. Then, celebrities like Cher, Kim Kardashian, Paris Hilton, Marc Jacobs and others were spotted with Labubu toys, which sometimes hang off of their designer bags as keychains. These ten-year-old, mythologically-inspired characters have now become as popular an accessory as a Telfar bag in 2020, and they’re just as hard to get your hands on.

Get the Android app