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Lanch bags $27M for a social media-skewed take on fast food
E-commerce startups built around food continue to gobble up funding as investors look for sticky consumer concepts that can scale without breaking the
In an interview, Nono Konopka — the CEO who co-founded the company with Dominic Kluge, Jonas Meynert and Kevin Kock — said the plan is to use the funding to continue expanding in Germany before moving to more markets. Lanch will use the game-plan it has devised — mixing data it sources from social media and other online activity to figure out gaps in the market; plus tapping creators/influencers to launch and endorse the food products — to add to that list, too. On top of that there is the social-media aspect, working on partnerships with influencers and users to help promote their products, and using these attention-based platforms to understand what people are interested in eating — at a far cheaper cost than is involved in running physical trials, or big marketing campaigns.
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