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Later acquires social influencer app Mavely for $250M
Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.
This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable return-on-investment (ROI) for marketers while enabling creators to maximize their earnings through social commerce. Later is a leader in enterprise influencer marketing and social media management software and services trusted by brands like YouTube, ESPN, Kylie Cosmetics and more. “We’ve always believed in the power of creators to drive authentic engagement and real business outcomes, at scale,” said From Evan Wray, CEO of Mavely, in an email to GamesBeat.
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