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Leaked Apple meeting shows how dire the Siri situation is

The company’s top executives are taking “intense personal accountability.”

The company has officially delayed features first promised last June intended to modernize Siri and give Apple a much-needed boost in the AI race. Walker said the communications team wanted to highlight features like Siri understanding personal context and being able to take action based on what’s currently on a user’s screen — even though they were nowhere near ready. Apple has not publicly commented on the situation beyond last week’s statement, when it said the advanced Siri capabilities were “taking longer than expected.” But Walker told his staff that senior executives like software chief Craig Federighi and AI boss John Giannandrea are taking “intense personal accountability” for a predicament that’s drawing fierce criticism as the months pass by with little to show for it beyond a prettier Siri animation.

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